SOMA: The Social Mapping Project

Redesigning nightlife through social density mapping.

SOMA Concept Video

It's a Friday night and you and your friends are visiting Seattle for the weekend. Interested in going out for drinks, you wish you had a way to figure out where the hot spots are for tonight without having to visit each bar in person. SOMA will tell you where the crowd currently is and where it's headed for the night.

For six months my team designed and developed a high fidelity prototype of the SOMA application. From a competitive market analysis to user testing, we executed a complete design life-cycle. Click here to experience the full prototype, and visit to explore our process.

Collaborators: Ian Palmgren, Andy Peraza, Nicole Tidwell